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There are iHeartRadio streaming channels that show up on your electronic programming guide on Roku. I think weve said this publicly. A favorite episode from Season 1, now with a translator track telling us what was actually being said in Spanish. In some part, because of what Apples moves are, but its getting harder. If youre a creator on YouTube, its a terrific platform and incredibly creative, but you dont own your fan base. Show Monocle 24: The Foreign Desk, Ep Explainer 355: Ron DeSantis vs Disney World - 1 Mar 2023 Theres a sigh of relief from the YouTube people somewhere. Please enjoy this sampling of just a few of the fun, and at times shocking, places season 1 will take you. Thats actually a podcast we make together thats actually awesome. In the podcast, she . It was a smart move on their part to buy a company like HowStuffWorks.com. I dont know. Go follow Conal on TikTok, its great. I didnt know it until then, but once he said it I was like, Oh my God. If youre a marketer, and this was a well-worn, tried-and-true way to market over the last 10, 20 years, that just got a lot harder. Its been cool. What is your framework for making decisions? Carolina Barlow: Co-Host, Writer, and Producer. Ron Burgundy Accidentally Started 'The Ron Burgundy Podcast' 394,213 views Aug 9, 2019 4.5K Dislike The Late Show with Stephen Colbert 8.84M subscribers Podcasting legend Ron Burgundy. You walk into a holdco in New York and youll say, I know were going to talk about podcasting today. Ron Burgundy: Host, Writer, Executive Producer. At iHeart, we felt that we wanted to unlock a lot of the value that we had as a company, and we wanted to make it more transparent to the investor community, to audiences, to researchers, and to analysts. Absolutely. When we sit with Malcolm Gladwell, Shonda Rhimes, Questlove, or Charlamagne tha God, our own radio DJ, the pitch is, I assure you every single episode of what we make will be available to any listener, wherever they want to pick it up.. Yes. Do you care? IMDb is the world's most popular and authoritative source for movie, TV and celebrity content. We all did it. But Ill talk you through why. So theres a little bit more of a prioritization of continuing marketing, even through a strange economy, that there might not have been if the memory of COVID-19 wasnt so fresh, thats helping us a little bit. Charts. That feels obvious to me. I think Im being conservative with how much of their time is spent on, How do I deploy billions of impressions of house ads a month?. No. Its incredibly collaborative. Was Great. Ron and his co-host, Carolina Barlow, interview various exciting guests from all walks of life, including celebrities, politicians, and everyday people. I know you do. I wonder how much Im spending on audio marketing? That number is usually nine or 10 percent of their overall investment. The Ron Burgundy Podcast. Its clearly not as regulated as radio. If any of you are buying bus ads, please let me know, because Im dying to know how it works. And by the way, its not slowing down. Our downloads were 412 million downloads in January, and that was up 12 percent from the month prior. In this podcast, Ferrell discusses his opinions on various topics and shares his thoughts from Ron's point of view. Thats good. Is this a thing you want to do? We also have a digital marketing team, I forgot that in the org chart. It didnt hurt that this explosion hit podcasting. Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! Sixty percent of podcast listeners have bought something because theyve heard about it on a podcast. This "momentous moment" will mark the return of the legendary anchorman himself, Ron Burgundy, who has been delighting fans all over the world since the hit movie Anchorman was released in 2004. Huge exclusives, Spotify got whatever out of it, we dont know how Joe Rogan feels about it. It has been announced that the Anchorman character will next year release 12 episodes of something called The Ron Burgundy Podcast. It made it the medium that the internet promised creators it would give them but hadnt yet. Thats interesting. Really, really terrible. I only say this to you because thats how we do that sale. Ron has his good friend Lonnie Jenkins, famed jingle writer, on the pod to get a littletipsy, and sing some songs. Its a great point and question. Thanks to Ariel who did an amazing job. Im very interested in the derivative work potential of podcasts. I think its real. Are you saying, Its actually billions of podcast impressions? Its also how we got here. I think its really cool. That comprises all of our social media assets, all of our websites, a huge streaming business, a lot of the innovative tech work we do like how we launched iHeartLand in Roblox and Fortnite and podcasting. This show is also a podcast where we capture the file, distribute it as an on-demand thing, and then it drives upwards of 15 to 20 million downloads a month. Folks trusting social media less, influencers having less success on social media because of that, and therefore marketers being like, I dont know what to do with this. Also, subscription models usually come with exclusive or windowing of content, which I think youre starting to see with creators. Ron Burgundy is going live in the next season of his iHeartMedia podcast. Lightning round. Hello, my friend. He founded it in a Duke University dorm room, and now hes found his way into podcasting. We try to organize them into slates that have EPs and producers on top of them. Itd be like being able to walk away with your channel. The Ron Burgundy Podcast is back! One is called the multi-platform group. I dont know that it needs innovation. Anderson .Paak agrees to do the podcast. Theres an engineering team that has maybe 100 people at the back end of all of our digital products. At the iHeart Network, we have about 70-ish shows in the iHeart Podcast Network that drive over one million monthly downloads or more some of them way more. I think theres a creative freedom to it that allures a lot of people, but it doesnt have the mass reach of broadcast radio yet. Aren't. Real. The idea that were going to run ads at scale and on broadcast, that were going to put the local news anchors on the side of buses, this is not this industry. Broadcast radio is a mass-reach medium still today. Associate Producers: Anna Hossnieh and Sophie Lichterman. Youve never bought downloads to run game ads? See omnystudio.com/listener for privacy information. Its not like a low-engagement medium. Its not the kind of game that is usual in this industry. This episode of The Ron Burgundy Podcast is all about the life and times of a true American icon and famous model, oh and also Brooke Shields. In true Ron Burgundy fashion, these conversations have a tendency to go off the rails, and we find out things . Which one of your children is the business affairs group? This is a split, right? I was like, I dont need you to talk more. Menu. That is technically a long tail show. Theyre just audio podcasts and thats awesome. Thats probably how I think about it. And the other is really edgy, innovative audio drama. A friend told it to me a year or two ago. Do you offer rev shares to your creators? He only came on here to pitch the app. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. Thats what it sounds like. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. People trust podcast content more than they trust what they see on social media by like 60 percent more. Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. I end on this team because its very important, we have our business affairs team. Simply put, the whole podcast industry in one sense is just the most amazing, best storytelling group of influencers to hit media in a really long time, so we benefit from there being new attention on the influencer market. Aside from "True Romance", Carolina also co-hosts "The Ron Burgundy Podcast," with the on-screen Ron Burgundy himself, Will Ferrell. Ron is joined by his ex-girlfriend Doris Kearns Goodwin. He used his podcast as a way to capture that language and report on how a language dies off the face of the earth, never to come back. People were shouting questions at me as I walked through the halls. We obviously have a podcast team, run by the president of the iHeart Podcast Network, Will Pearson. Join us for a heavy dose of research with a dash of comedy thrown in for flavor. There is always something new happening. Co-produced by Funny Or Die, the 12-episode "The Ron Burgundy . Crypto company Gemini is having some trouble with fraud. Where it tripped up is with these exclusive distribution models that made sense for streaming services, like Netflix, Hulu, and maybe Prime, because they were solving problems. As a creator or a publisher, I can plug my RSS feed into a distribution app if I so choose, and people subscribing to my RSS feed. I can get all three, all the time. Humans have a predilection for overcomplicating things. It makes sense to me why a platform like YouTube, which is a wonderful platform in many ways, would smartly say, This is some of the best content in the world, wed like to distribute that. But its a different business model, and you just have to be aware of it. Its an audio medium. Our partners at Work x Work. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. It has 29, 30 podcasts under it, and it alone drives 15 to 20 million downloads a month. Broadcast radio is a highly formatted media type. Abs are sure to get a workout from the contagious humor. "The Ron Burgundy Podcast" has officially arrived, kicking off with its inaugural episode and it's everything you've ever wanted from San Diego's top-rated newsman. Thats my only fear with video. The core fundamental, pretty consistent business model of podcasting is a rev share model. I dont think theres a creator on the planet who is interested in literally decimating their audience size, even for the sake of a big check. Its crazy to see your podcast expressed as a series of note cards by the way its very humbling. Score: 4.7 Joshua Dudley Forbes Feb 8, 2019 ".It's Glorious And A Little Low-Key. We used Jun Group. I want to start at the beginning. I fell in love with this medium 10 years ago. Be as simple as you can in your answers, in your approaches, in your strategies. Im proud of the numbers. Theyre just insecure. Will Ferrell reprises his role as Ron Burgundy in the Ron Burgundy Podcast. Maybe one day you will, but not today. Yes, we do that all the time. I can test exclusive or windowed content there. Every single question is about org charts. Were going to build the podcast business by running Will Ferrell at you until youre sick of it, because we control that inventory and we control that distribution.. On iHeart Media. The elevator drops & Ron gives his review of The Cheesecake Factory: Just after deciding to move forward with the podcast, the elevator suddenly drops several floors. Five Stars. Fast, cheap, and good. Otherwise, Id be sitting up here saying, We are really working hard to get everybody on the iHeartRadio app. The business and the economics of podcasting today still sit with the creator and the publisher, because you own the pipe that you distribute your shows through. Conal Byrne is the CEO of iHeart Digital. Ive listened to you in the past. Weve earned this. Its called Hot Pod, written by our very own Ariel Shapiro. It was a packed house and a great time. The fifth season brings canned laughter and an audience . This may be cheesy, but they seem to be genuinely in love with the medium, like we all are. I talk to a lot of digital media CEOs and digital media types. None of your creators are saying they want to line up subscriptions to take rev shares off the subscriptions? The Ron Burgundy Podcast is a free audio and video podcast hosted by American comedian and actor Will Ferrell. We were actually working and trying to make change together genuinely. The Front Page Podcast with George Gerbo Get the day's top stories in 5 minutes LISTEN: Asking good questions isn't anti-revival The Rebellion Podcast with Everett Piper Do the COVID shots . I think more importantly, he saw the potential of the podcast medium to be a way for him to find, develop, and break new comedic talent in America. I do. The easiest example for me is Charlamagne tha God hosting a show called The Breakfast Club out of Tribeca every morning. I think the first five or six years of the podcast industry can honestly take credit for several companies that are around today, like Mailchimp, Blue Apron, and probably the mattresses that we all sleep on. I struggle to see something broken with this. There are huge, great ad agencies like Ad Results, Veritone, and Oxford Road who do great business for performance marketing companies. While some podcasts will make amazing video channels, YouTube channels, Facebook video series, and amazing Netflix series, I worry that it feels like the requirement to sit at the adult table. People are stupid enough to complain about the ads. Most of people acting strangely, politicking at work, or behaving badly is born out of insecurity. Again, streaming was a really obvious example of this for TV streaming companies. I think its the single thing I am most proud of at the iHeart Podcast Network. Be a startup, or is it something that you did? Ive always thought about it. Host, Producer, and Writer on The Ron Burgundy Podcast, Host on True Romance with Carolina B, and Guest on The Daily Zeitgeist, Everything Iconic with Danny, and Behind the Bastards. Josh and Chuck have you covered. Fly on the Wall with Dana Carvey and David Spade, Inside Conan: An Important Hollywood Podcast, Charlie Day, Glenn Howerton, Rob McElhenney. I really just keep going back to this notion that its perfect the way it is. There was no digital media when I went to college, let alone podcasting. So I said, All I can tell you is just have your aperture be wide open, man. This is very immediately notable when you sit in a room with him and talk to him for 30 seconds. Are we mature enough as an industry for every medium-sized network or larger to have one? No, because podcasting is a decentralized medium insofar as its distribution is concerned. You have to make a lot of decisions. Well, Conal, thank you so much for being on stage, and thank you for answering questions about your org chart. Two really different examples. Its worked for them for 10, 15 years. We were a medium-sized website trying to explain everything under the sun through medium-sized articles. We may not have liked it, but there usually was a problem getting fixed. Most of them are like, Facebook wont give us the time of day. You have an ad load that is light. In the Big Money Players network, comedic talent like Langston Kerman or Carolina Barlow are right alongside folks like Bowen Yang, Nikki Glaser, or Eric Andr. Are you on the side of having a wide distribution and using that to convert against whatever your other business is? I just dont see it fixing anything thats broken. This is a must-buy bucket of marketing. The tales he unfolds and his interview with a criminal psychologist are positively bone chilling.Credits:Ron Burgundy: Host, Writer, Executive ProducerCarolina Barlow: Co-Host, Writer, and Producer.Producers: Whitney Hodack, Jack O'Brien, Miles Gray, and Nick StumpfExecutive Producer: Mike . If you were to just run the audio on YouTube, and say theres a YouTube audience here, its probably a very different return based on how that ad model works. Ninety-five percent. We started a company with Will Ferrell called Big Money Players. Is there any way to actually innovate? Oh my God, do you have an Agile scrum podcast? Or, the negative reason, theyre covering up bad work. We give a ton of in-show podcast promotion as well. And then overlay iHeart marketing across all of it, so we grow the whole thing bigger and be able to make more revenue together. iHeartMedia came along and offered us two or three things specifically. Were starting to use words like cohorts instead of one-to-one targeting. Its confusing and its less effective. The broadcaster, 65, who has spent nearly 16 years at the news channel, said . Oddly, no. Google and YouTube are awesome. Producers: Whitney Hodack, Jack O'Brien, Miles Gray, and Nick Stumpf, Political History with Doris Kearns Goodwin. LOTS of podcasts have ads okay? 2023 Vox Media, LLC. We have this mantra at the company that Any seller can sell anything any day of the week wherever they live and work, and that has rung pretty true. Hopefully the truth will be revealed during the first season of the newly announced The Ron Burgundy Podcast. One way to do that is to create different operating segments in your company so you can talk more about how well youre doing inside certain divisions and businesses as opposed to it all getting lumped together into one big overall set of numbers. Ive just really struggled to understand why you would do that. Im like, They dont need to be if they dont want to be. If anything, were making that more of a focus and paying more attention to it in the last two or three months. You get to market all these shows with your massive terrestrial network and your now massive podcast network. You were always worried, like, Oh, man. But Im always at the beck and call of the platforms I distribute on to a crazy, existential extent. Promote. Thats a meeting I want to go to. Its back to the org chart a little bit with this. Carolina Sums Up The Whole Podcast (The Ron Burgundy Podcast) Funny Or Die 3.5M subscribers Subscribe 288 Share 40K views 3 years ago Listen to the full episode here: https://ihr.fm/2WcbhiE. "This year, variegated and dark-foliage plants will have a moment as plant parents move towards that foliage combination," predicts Lindsay Pangborn, a plant expert with Bloomscape . After two or three years of just running the podcast division, I was made the CEO of the digital audio group. Once we were inside Discovery, we suddenly had the air cover of this huge, already global media company, and we could start to experiment a lot with other content types, other stuff. New episodes come out every Monday for free, with 1-week early access when you join Amazon Music or 1-week early and ad-free for Wondery+ subscribers